Snowsport England report 100% increase in website traffic
Snowsport England report 100% increase in website traffic
Published : 05-Mar-2026 07:03
With Team GB celebrating a record-breaking Winter Olympics, Snowsport England, the national governing body for snowsports in England, has reported an upsurge in interest in skiing and snowboarding.
Following Charlotte Bankes' and Huw Nightingale's mixed snowboard cross glory and Zoe Atkins' women's ski halfpipe bronze, Snowsport England has seen website traffic increase by 100% since the Games began on 06 February.
The enthusiasm has also led to participation, with the organisation reporting a 20% increase in new enquiries around getting involved in alpine and freestyle skiing, and an 8% uptick in purchases of their Black level membership.
Clubs and facilities across England have also seen a surge in bookings thanks to the Winter Olympics: The Oakwood dry ski slope in Surrey has taken on 33% more instructors to accommodate the growing number of learners.
James Arnold, CEO at Snowsport England, said:
"We were thrilled with Team GB's historic medal success at Milano Cortina 2026, but what's more amazing is to see how this has translated into a refreshed passion for snowsports across the country."
"We're proud to offer education and development no matter your experience level, so we encourage anyone who has been inspired by the Winter Olympics to stop by their local slope to try these incredible sports out for themselves."
You can find out more about membership packages at Snowsport England – which include a huge host of benefits – here.
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