Resort Sponsors Bends On Access Road To Raise Funds For Eco Projects
Resort Sponsors Bends On Access Road To Raise Funds For Eco Projects
Published : 02-Jan-2014 09:36
(Arosa's solar array)
The Swiss ski resort of Arosa, due to be linked to neighbouring Lenzerheide later this month in a long planned resort connection that will more than triple its ski area domain from 70 to 225km of piste, has an unusually frank description of the drive up to its high altitude location in the 'Getting here' section of its website,
"(It's an) approximately 45 minutes up the mountain from Chur on a road full of curves (30 km, 360 curves, 1320 m altitude difference)." The section implies that rail and bus travel up to Arosa is the more comfortable way to arrive.
But the resort has put this bendy road to its advantage by seeking 2500-5000 Franc sponsorship of individual bends in the road, raising money for environmental projects in the resort, an initiative it believes is a world first.
So far around 120 of the bends have been sponsored raising substantial funding that has gone on a solar array, a green heating system, and a bear park.
"Arosa is a destination with a lot of regular guests – these guests know the curves very well and most of them have a "favourite curve" as they always stop there to take a picture or to get some fresh air. And these people now buy "their curve," said a resort statement.
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