Compagnie des Alpes expects business up 2 percent on previous season
Compagnie des Alpes expects business up 2 percent on previous season
Published : 01-May-2009 06:36
Compagnie des Alpes, the world's leading ski resort operator, has announced a small fall in sales to the end of March, but expects full season figures to show an improvement of around 2 percent (compared to the record numbers of the previous season. The company operates 17 leading ski areas in the French Alps (including Tignes, Val d'Isère, Les Arcs, La Plagne, Les Menuires, Méribel and Chamonix).Good snow conditions and Easter falling in April resulted in good business for the 2009 spring season.
Compagnie des Alpes Chairman and CEO Dominique Marcel commented, "the attractiveness of our sites and quality of our services showed through in the resilience of Compagnie des Alpes Ski Areas, which weathered a difficult economic climate."
The company believes that two economic factors explain the slight decline in sales to March 31st. This year, the Easter weekend and vacations, especially for foreign visitors, were in April. Also the world ski championships, held in February, at a peak time of the season, adversely affected business for the companies of Espace Killy (Tignes and Val d'Isère).
According to a company statement :-
Medium- and low-altitude sites, as well as non-Alpine sites, benefited from abundant snowfall. Despite the economic climate, which has been particularly harsh on British customers (20% of all CDA Ski Areas customers), Group Ski Area skier visits should on par with the average for the past five financial years. Revenues per skier day continued to rise (by about +4%), getting a particular boost this year from the reopening of the Paradiski ski area.
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