Bulgarian Ski Areas Join UK Government Alcohol Warnings Campaign
Bulgarian Ski Areas Join UK Government Alcohol Warnings Campaign
Published : 15-Dec-2010 02:33
A campaign launched in parts of France, Italy and Switzerland to highlight the dangers of drinking too much alcohol in ski resorts, particularly at altitude, is being partially extended to Bulgaria.
Plovdiv and Sofia airports, the key gateways to the main Bulgarian ski areas of Bansko, Borovets and Pamporovo will feature large warning posters in their Arrivals halls and posters as well as beer mats with the same warning will appear in the resort's bars, restaurants and hotels.
The 'Think Before you Drink' initiative is being launched by the UK's Foreign & Commonwealth Office (FCO) with the objective of reducing the danger of a tragedy occurring.
"Our colleagues in the Alps have run similar campaigns in the past. This will be the first time we have done this in Bulgaria and it's aimed at the thousands of British nationals on skiing trips to Bulgaria this winter." Jon O'Shaughnessy, HM Consul in Sofia was quoted as saying by local media.
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